For Cadbury’s “Win For Your Squad” campaign, created by VCCP, I produced a series of 3D visuals and animations used across social media, outdoor advertising, print and digital platforms.

Built around Cadbury’s long-standing commitment to generosity, the campaign encouraged consumers to share unforgettable experiences with their friends and family rather than keeping the rewards for themselves. Featuring football stars Declan Rice, Lauren James and Virgil van Dijk, the campaign celebrated the simple idea that winning feels better when it is shared.

My role was to create CGI assets that could be deployed consistently across multiple campaign touchpoints while maintaining a bold and playful visual language. The work included both static and animated executions designed for a wide range of formats, from social content and digital advertising to large-scale outdoor placements.

The campaign was rolled out nationally across the UK and Ireland through social media, AV, outdoor, retail and digital channels, helping bring Cadbury’s message of generosity and collective celebration to life.

Client: Cadbury
Agency: VCCP
Role: Senior 3D Designer
Deliverables: CGI, 3D Design, Motion Design, Animation, OOH, Print & Social Assets