For the launch of White Claw Big Surf, I was commissioned by VCCP to create the entire CG commercial. Aside from the initial storyboard, I was responsible for every stage of the production, from look development and animation to rendering and final compositing, establishing the visual tone and energy of the campaign.

The project combined procedural animation, particle simulations, lighting design, rendering, and compositing. Using Cinema 4D, Redshift, X-Particles, and After Effects, I crafted a series of dynamic shots designed to capture the brand’s bold and adventurous spirit. Particular attention was given to lighting, materials, and motion to create a premium, refreshing aesthetic that reflects the product’s identity while enhancing its sense of scale and impact.

Working as a solo artist on the production allowed me to maintain a consistent visual direction throughout the project, ensuring every detail contributed to a cohesive and engaging final film.

Role: 3D Design, Animation, Simulation, Lighting, Rendering & Compositing
Tools: Cinema 4D, Redshift, X-Particles, After Effects
Agency: VCCP
Client: White Claw