{"id":5172,"date":"2025-06-08T07:10:32","date_gmt":"2025-06-08T05:10:32","guid":{"rendered":"https:\/\/olivierbeaugrand.com\/?page_id=5172"},"modified":"2026-06-10T16:47:06","modified_gmt":"2026-06-10T14:47:06","slug":"white-claw-big-surf","status":"publish","type":"page","link":"https:\/\/olivierbeaugrand.com\/index.php\/white-claw-big-surf\/","title":{"rendered":"White Claw – Big Surf"},"content":{"rendered":"

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\n\t\t\t\tWhite Claw
Big Surf\t\t\t<\/h1>\n\t\t\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1619956442855{padding-top: 80px !important;padding-bottom: 180px !important;}” simple_background_color=”#000000″][vc_column][vc_column_text]<\/p>\r\n

For the launch of White Claw Big Surf, I was commissioned by VCCP to create the entire CG commercial. Aside from the initial storyboard, I was responsible for every stage of the production, from look development and animation to rendering and final compositing, establishing the visual tone and energy of the campaign.<\/p>\r\n

The project combined procedural animation, particle simulations, lighting design, rendering, and compositing. Using Cinema 4D, Redshift, X-Particles, and After Effects, I crafted a series of dynamic shots designed to capture the brand’s bold and adventurous spirit. Particular attention was given to lighting, materials, and motion to create a premium, refreshing aesthetic that reflects the product’s identity while enhancing its sense of scale and impact.<\/p>\r\n

Working as a solo artist on the production allowed me to maintain a consistent visual direction throughout the project, ensuring every detail contributed to a cohesive and engaging final film.<\/p>\r\n

Role:<\/strong> 3D Design, Animation, Simulation, Lighting, Rendering & Compositing
Tools:<\/strong> Cinema 4D, Redshift, X-Particles, After Effects
Agency:<\/strong> VCCP
Client:<\/strong> White Claw<\/p>\r\n

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explorations\t\t\t<\/h1>\n\t\t\t\t\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1744819804821{padding-top: 120px !important;padding-bottom: 16px !important;}” simple_background_color=”#000000″][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1749376023821{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\r\n