{"id":5495,"date":"2026-03-07T16:07:18","date_gmt":"2026-03-07T15:07:18","guid":{"rendered":"https:\/\/olivierbeaugrand.com\/?page_id=5495"},"modified":"2026-03-09T06:53:13","modified_gmt":"2026-03-09T05:53:13","slug":"the-national-lottery-rebrand","status":"publish","type":"page","link":"https:\/\/olivierbeaugrand.com\/index.php\/the-national-lottery-rebrand\/","title":{"rendered":"The National Lottery \u2013 Rebrand"},"content":{"rendered":"<p>[vc_row lvca_dark_bg=&#8221;true&#8221; simple_background_color=&#8221;#000000&#8243;][vc_column]<div class=\"mkdf-elements-holder   mkdf-one-column  mkdf-responsive-mode-768 \" ><div class=\"mkdf-eh-item   mkdf-horizontal-alignment-center \" style=\"background-image: url(https:\/\/olivierbeaugrand.com\/wp-content\/uploads\/2025\/04\/ai-agents.png)\" data-item-class=\"mkdf-eh-custom-5083\" data-1367-1600=\"223px 0px\" data-1025-1366=\"173px 0px\" data-769-1024=\"173px 0px\" data-681-768=\"173px 0px\" data-680=\"173px 0px\">\n\t<div class=\"mkdf-eh-item-inner\">\n\t\t<div class=\"mkdf-eh-item-content mkdf-eh-custom-5083\" style=\"padding: 273px 0px\">\n\t\t\t<div class=\"mkdf-section-title-holder  mkdf-st-standard mkdf-st- mkdf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"mkdf-st-inner\">\n\t\t\t\t\t<h1 class=\"mkdf-st-title\" style=\"color: #ffffff\">\n\t\t\t\tthe national<br \/> lottery\t\t\t<\/h1>\n\t\t\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; 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simple_background_color=&#8221;#000000&#8243;][vc_column][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1772964603263{padding-top: 80px !important;padding-bottom: 0px !important;}&#8221; simple_background_color=&#8221;#000000&#8243;][vc_column][vc_column_text] Rebranding of the UK\u2019s iconic National Lottery, developed at VCCP.The new identity refreshes the brand while keeping its instantly recognizable heritage, with a modernized logo and a vibrant visual system designed to work seamlessly across digital, broadcast, and retail environments. [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1772964570301{padding-top: 16px !important;padding-bottom: 16px [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"tpgb_global_settings":"","pgc_sgb_lightbox_settings":"","footnotes":""},"class_list":["post-5495","page","type-page","status-publish","hentry"],"tpgb_featured_images":null,"tpgb_post_meta_info":{"get_date":"7 March 2026","get_modified_date":"9 March 2026","author_name":"admin6889","author_url":"https:\/\/olivierbeaugrand.com\/index.php\/author\/admin6889\/","author_email":"olivierbeaugrand@live.com","author_website":"http:\/\/olivierbeaugrand.com","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"admin6889","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/fbd75701553054cea1c09b841228b1c557bd5f292805dc0ee33c7d62685b5fd7?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/fbd75701553054cea1c09b841228b1c557bd5f292805dc0ee33c7d62685b5fd7?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' loading='lazy' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/fbd75701553054cea1c09b841228b1c557bd5f292805dc0ee33c7d62685b5fd7?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":[],"_links":{"self":[{"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/pages\/5495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/comments?post=5495"}],"version-history":[{"count":15,"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/pages\/5495\/revisions"}],"predecessor-version":[{"id":5565,"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/pages\/5495\/revisions\/5565"}],"wp:attachment":[{"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/media?parent=5495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}