\n\t\t\t\tCSOB
Partner for Change\t\t\t<\/h1>\n\t\t\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1775275914461{padding-top: 80px !important;padding-bottom: 0px !important;}” simple_background_color=”#000000″][vc_column][vc_empty_space height=”32″][vc_video link=”https:\/\/youtu.be\/eDJfEOhF188″ align=”center”][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1775275922125{padding-top: 32px !important;padding-bottom: 16px !important;}” simple_background_color=”#000000″][vc_column width=”1\/2″][vc_column_text]<\/p>\n\nLife today is shaped by constant\u00a0change<\/strong>. Some moments we plan for, others catch us off guard. Some are exciting, others challenging.\u00a0Change is something people navigate every day<\/strong>.<\/p>\nFor \u010cSOB, this became the starting point for a new brand platform. As one of the country\u2019s leading financial groups, with the scale, innovation and expertise to play a much bigger role in people\u2019s lives, \u010cSOB needed a concept that reflects that strength in a way that feels more modern, more confident, and more relevant to the reality people live in today.<\/p>\n
To bring this role to life, the campaign introduces a new brand symbol \u2013 the\u00a0Good Point<\/strong>. Evolving from a long-standing element of the \u010cSOB logo, it becomes a flexible device that represents the many ways the brand shows up in people\u2019s lives \u2013 encouraging, guiding, supporting or protecting them through moments of\u00a0change<\/strong>.<\/p>\nThe campaign runs across TV, online, social, radio and out-of-home, supported by PR and non-traditional formats. A one-minute hero film launches the platform, followed by shorter formats and product-focused executions across key areas of the \u010cSOB portfolio.<\/p>\n<\/div>\n
[\/vc_column_text][vc_empty_space height=”16″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n
I was responsible for creating the campaign\u2019s key visuals, designing and producing the 3D environments using Cinema 4D, Houdini and Octane. Photographed characters were then composited into these scenes to ground the visuals in real life.<\/p>\n
I also contributed to the 3D development of the hero film, helping translate the visual system into motion and ensuring consistency between static and film executions.<\/p>\n
The campaign was deployed across multiple channels including TV, digital, social, radio, and out-of-home, anchored by a one-minute hero film and a series of shorter, product-focused formats.<\/p>\n
[\/vc_column_text][vc_empty_space height=”16″]
\n\t\n\t\t\t\t\t\t\t\t\t \n <\/i> <\/span>\n\t\t\t\t\t\t<\/div>\n\t\n\t\t\t\t\t\t\tR\u00e9alis\u00e9s pour le compte du studio Girl&Bear de VCCP<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=”center” css=”.vc_custom_1744819779735{padding-top: 40px !important;padding-bottom: 40px !important;}” simple_background_color=”#000000″][vc_column][vc_empty_space height=”64″]
\n\t\n\t\t\t\t\t\n\t\t\t\tMain Visuals\t\t\t<\/h1>\n\t\t\t\t\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”5773″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”5797″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”5798″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1744819804821{padding-top: 120px !important;padding-bottom: 16px !important;}” simple_background_color=”#000000″][vc_column width=”1\/2″][vc_single_image image=”5777″ img_size=”full”][vc_single_image image=”5781″ img_size=”full”][vc_single_image image=”5779″ img_size=”full”][vc_empty_space height=”16″][vc_single_image image=”5784″ img_size=”full”][vc_empty_space height=”16″][vc_single_image image=”5785″ img_size=”full”][vc_empty_space height=”16″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”5778″ img_size=”full”][vc_empty_space height=”16″][vc_single_image image=”5780″ img_size=”full”][vc_empty_space height=”16″][vc_single_image image=”5782″ img_size=”full”][vc_empty_space height=”16″][vc_single_image image=”5786″ img_size=”full”][vc_single_image image=”5783″ img_size=”full”][vc_empty_space height=”16″][vc_empty_space height=”16″][\/vc_column][\/vc_row][vc_row content_text_aligment=”center” css=”.vc_custom_1744819779735{padding-top: 40px !important;padding-bottom: 40px !important;}” simple_background_color=”#000000″][vc_column]\n\t\n\t\t\t\t\t\n\t\t\t\tMaking
of\t\t\t<\/h1>\n\t\t\t\t\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1744819804821{padding-top: 120px !important;padding-bottom: 16px !important;}” simple_background_color=”#000000″][vc_column][vc_empty_space height=”16″][vc_empty_space height=”16″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row lvca_dark_bg=”true” simple_background_color=”#000000″][vc_column][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1775275914461{padding-top: 80px !important;padding-bottom: 0px !important;}” simple_background_color=”#000000″][vc_column][vc_empty_space height=”32″][vc_video link=”https:\/\/youtu.be\/eDJfEOhF188″ align=”center”][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1775275922125{padding-top: 32px !important;padding-bottom: 16px !important;}” simple_background_color=”#000000″][vc_column width=”1\/2″][vc_column_text] Life today is shaped by constant\u00a0change. Some moments we plan for, others catch us off guard. Some are exciting, others challenging.\u00a0Change is something people navigate every day. For \u010cSOB, this became the starting point for […]<\/p>\n","protected":false},"author":1,"featured_media":5571,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"tpgb_global_settings":"","pgc_sgb_lightbox_settings":"","footnotes":""},"class_list":["post-5768","page","type-page","status-publish","has-post-thumbnail","hentry"],"tpgb_featured_images":{"full":["https:\/\/olivierbeaugrand.com\/wp-content\/uploads\/2026\/03\/1v1.jpg",1920,550,false],"tp-image-grid":["https:\/\/olivierbeaugrand.com\/wp-content\/uploads\/2026\/03\/1v1.jpg",700,201,false],"thumbnail":["https:\/\/olivierbeaugrand.com\/wp-content\/uploads\/2026\/03\/1v1-150x150.jpg",150,150,true],"medium":["https:\/\/olivierbeaugrand.com\/wp-content\/uploads\/2026\/03\/1v1-300x86.jpg",300,86,true],"medium_large":["https:\/\/olivierbeaugrand.com\/wp-content\/uploads\/2026\/03\/1v1-768x220.jpg",768,220,true],"large":["https:\/\/olivierbeaugrand.com\/wp-content\/uploads\/2026\/03\/1v1-1024x293.jpg",1024,293,true],"default":"https:\/\/olivierbeaugrand.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"4 April 2026","get_modified_date":"5 April 2026","author_name":"admin6889","author_url":"https:\/\/olivierbeaugrand.com\/index.php\/author\/admin6889\/","author_email":"olivierbeaugrand@live.com","author_website":"http:\/\/olivierbeaugrand.com","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"admin6889","author_avatar":"
","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/fbd75701553054cea1c09b841228b1c557bd5f292805dc0ee33c7d62685b5fd7?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":[],"_links":{"self":[{"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/pages\/5768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/comments?post=5768"}],"version-history":[{"count":13,"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/pages\/5768\/revisions"}],"predecessor-version":[{"id":5801,"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/pages\/5768\/revisions\/5801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/media\/5571"}],"wp:attachment":[{"href":"https:\/\/olivierbeaugrand.com\/index.php\/wp-json\/wp\/v2\/media?parent=5768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Life today is shaped by constant\u00a0change<\/strong>. Some moments we plan for, others catch us off guard. Some are exciting, others challenging.\u00a0Change is something people navigate every day<\/strong>.<\/p>\n For \u010cSOB, this became the starting point for a new brand platform. As one of the country\u2019s leading financial groups, with the scale, innovation and expertise to play a much bigger role in people\u2019s lives, \u010cSOB needed a concept that reflects that strength in a way that feels more modern, more confident, and more relevant to the reality people live in today.<\/p>\n To bring this role to life, the campaign introduces a new brand symbol \u2013 the\u00a0Good Point<\/strong>. Evolving from a long-standing element of the \u010cSOB logo, it becomes a flexible device that represents the many ways the brand shows up in people\u2019s lives \u2013 encouraging, guiding, supporting or protecting them through moments of\u00a0change<\/strong>.<\/p>\n The campaign runs across TV, online, social, radio and out-of-home, supported by PR and non-traditional formats. A one-minute hero film launches the platform, followed by shorter formats and product-focused executions across key areas of the \u010cSOB portfolio.<\/p>\n<\/div>\n [\/vc_column_text][vc_empty_space height=”16″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n I was responsible for creating the campaign\u2019s key visuals, designing and producing the 3D environments using Cinema 4D, Houdini and Octane. Photographed characters were then composited into these scenes to ground the visuals in real life.<\/p>\n I also contributed to the 3D development of the hero film, helping translate the visual system into motion and ensuring consistency between static and film executions.<\/p>\n The campaign was deployed across multiple channels including TV, digital, social, radio, and out-of-home, anchored by a one-minute hero film and a series of shorter, product-focused formats.<\/p>\n [\/vc_column_text][vc_empty_space height=”16″] R\u00e9alis\u00e9s pour le compte du studio Girl&Bear de VCCP<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=”center” css=”.vc_custom_1744819779735{padding-top: 40px !important;padding-bottom: 40px !important;}” simple_background_color=”#000000″][vc_column][vc_empty_space height=”64″] [vc_row lvca_dark_bg=”true” simple_background_color=”#000000″][vc_column][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1775275914461{padding-top: 80px !important;padding-bottom: 0px !important;}” simple_background_color=”#000000″][vc_column][vc_empty_space height=”32″][vc_video link=”https:\/\/youtu.be\/eDJfEOhF188″ align=”center”][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1775275922125{padding-top: 32px !important;padding-bottom: 16px !important;}” simple_background_color=”#000000″][vc_column width=”1\/2″][vc_column_text] Life today is shaped by constant\u00a0change. Some moments we plan for, others catch us off guard. Some are exciting, others challenging.\u00a0Change is something people navigate every day. For \u010cSOB, this became the starting point for […]<\/p>\n","protected":false},"author":1,"featured_media":5571,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"tpgb_global_settings":"","pgc_sgb_lightbox_settings":"","footnotes":""},"class_list":["post-5768","page","type-page","status-publish","has-post-thumbnail","hentry"],"tpgb_featured_images":{"full":["https:\/\/olivierbeaugrand.com\/wp-content\/uploads\/2026\/03\/1v1.jpg",1920,550,false],"tp-image-grid":["https:\/\/olivierbeaugrand.com\/wp-content\/uploads\/2026\/03\/1v1.jpg",700,201,false],"thumbnail":["https:\/\/olivierbeaugrand.com\/wp-content\/uploads\/2026\/03\/1v1-150x150.jpg",150,150,true],"medium":["https:\/\/olivierbeaugrand.com\/wp-content\/uploads\/2026\/03\/1v1-300x86.jpg",300,86,true],"medium_large":["https:\/\/olivierbeaugrand.com\/wp-content\/uploads\/2026\/03\/1v1-768x220.jpg",768,220,true],"large":["https:\/\/olivierbeaugrand.com\/wp-content\/uploads\/2026\/03\/1v1-1024x293.jpg",1024,293,true],"default":"https:\/\/olivierbeaugrand.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"4 April 2026","get_modified_date":"5 April 2026","author_name":"admin6889","author_url":"https:\/\/olivierbeaugrand.com\/index.php\/author\/admin6889\/","author_email":"olivierbeaugrand@live.com","author_website":"http:\/\/olivierbeaugrand.com","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"admin6889","author_avatar":"\n\t\t\t\tMain Visuals\t\t\t<\/h1>\n\t\t\t\t\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”5773″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”5797″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”5798″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1744819804821{padding-top: 120px !important;padding-bottom: 16px !important;}” simple_background_color=”#000000″][vc_column width=”1\/2″][vc_single_image image=”5777″ img_size=”full”][vc_single_image image=”5781″ img_size=”full”][vc_single_image image=”5779″ img_size=”full”][vc_empty_space height=”16″][vc_single_image image=”5784″ img_size=”full”][vc_empty_space height=”16″][vc_single_image image=”5785″ img_size=”full”][vc_empty_space height=”16″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”5778″ img_size=”full”][vc_empty_space height=”16″][vc_single_image image=”5780″ img_size=”full”][vc_empty_space height=”16″][vc_single_image image=”5782″ img_size=”full”][vc_empty_space height=”16″][vc_single_image image=”5786″ img_size=”full”][vc_single_image image=”5783″ img_size=”full”][vc_empty_space height=”16″][vc_empty_space height=”16″][\/vc_column][\/vc_row][vc_row content_text_aligment=”center” css=”.vc_custom_1744819779735{padding-top: 40px !important;padding-bottom: 40px !important;}” simple_background_color=”#000000″][vc_column]
\n\t\t\t\tMaking
of\t\t\t<\/h1>\n\t\t\t\t\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1744819804821{padding-top: 120px !important;padding-bottom: 16px !important;}” simple_background_color=”#000000″][vc_column][vc_empty_space height=”16″][vc_empty_space height=”16″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"