CSOB
Partner for Change
Life today is shaped by constant change. Some moments we plan for, others catch us off guard. Some are exciting, others challenging. Change is something people navigate every day.
For ČSOB, this became the starting point for a new brand platform. As one of the country’s leading financial groups, with the scale, innovation and expertise to play a much bigger role in people’s lives, ČSOB needed a concept that reflects that strength in a way that feels more modern, more confident, and more relevant to the reality people live in today.
To bring this role to life, the campaign introduces a new brand symbol – the Good Point. Evolving from a long-standing element of the ČSOB logo, it becomes a flexible device that represents the many ways the brand shows up in people’s lives – encouraging, guiding, supporting or protecting them through moments of change.
The campaign runs across TV, online, social, radio and out-of-home, supported by PR and non-traditional formats. A one-minute hero film launches the platform, followed by shorter formats and product-focused executions across key areas of the ČSOB portfolio.
I was responsible for creating the campaign’s key visuals, designing and producing the 3D environments using Cinema 4D, Houdini and Octane. Photographed characters were then composited into these scenes to ground the visuals in real life.
I also contributed to the 3D development of the hero film, helping translate the visual system into motion and ensuring consistency between static and film executions.
The campaign was deployed across multiple channels including TV, digital, social, radio, and out-of-home, anchored by a one-minute hero film and a series of shorter, product-focused formats.
Main Visuals
